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C. H. and Caroline Yoe Foundation

HALL OF HONOR 2007

Raymond V. Lesikar, Ph.D.

YHS Class of 1940

Raymond’s biography reads like a novel about a heroic professor who always wins in the end. He rose in his academic specializations of business management and organizational communication. In sum his family and working life can be defined by the roles of scholar, published textbook writer, university department head in two universities, U.S. Army captain, husband and father.  Armed with his still new Ph.D. from UT-Austin, Raymond in 1954 joined the faculty of the College of Business Administration at Louisiana State University in Baton Rouge remaining until 1977. He headed the LSU Department of Marketing and Management for 17 of those years, major professor for 23 recipients of the doctoral degree.  He wrote six textbooks, most published by McGraw-Hill/Irwin, that have gone through a total of 33 editions. The 11th edition of Basic Business Communication is newly published. Sales over the years have totaled over 800,000 copies. Considering the used-book market, the number of students using these textbooks could exceed two million.  From 1979 to his second retirement in 1989 he was head of the Marketing-Management Department at University of North Texas.  He acknowledges his debt for his parents’ guidance, and to friends and family whose support in Cameron made growing up a solid grounding for life.





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